Virginia Marketing

Plan Rules



Finals Hall Videos

Marketing Plan Guidebook

Product Positioning

Event Format

Team of Three

Compete at State Convention

Marketing Plan


Participants in the Marketing Plan CDE develop and present a marketing plan for a current agricultural product, supply or service.












Event Location & Time

The Marketing Plan Career Development Event is held at the state convention in June.


Active FFA members from the same chapter in grades 7-12 may constitute a team of three.


Marketing Plan Due Date

A copy of the marketing plan is due June 10th in PDF form electronically by 5pm (email to

The Virginia FFA Association is a resource and support organization that does not select, control or supervise local chapter or individual member activities.Educational materials and resources are developed by FFA in cooperation with the U.S. Department of Education as a service to local agricultural education agencies. The Virginia FFA Association affirms its belief in the value of all human beings and seeks diversity in its membership, leadership and staff as an equal opportunity employer.